In an intimate setting at the Iron23 building in midtown Manhattan, PROJECT New York returns for another edition. The show features a perfectly curated selection of men’s and gender-fluid apparel, footwear, and accessory brands. With a contemporary direction PROJECT New York highlight brands and designers that showcase just how creative and innovative menswear has become in the market. The show is expected to attract top buyers and retailers such as Dover Street Market, Kith and Hatchet Supply. The community of brands at PROJECT New York represents what’s new and now in fashion.
Featured image: Isabel Benenato sweater knit vest.
Not Like Everyone Else
Conformity is not a word that this year’s crop of brands decided to use. Whether they leaned towards classic casuals, athletic influences, notes of tailored aesthetics and a lot in between, designers and their teams forged their own paths. While it wasn’t a design free for all, brands chose colors, unexpected details and silhouettes to make their own definition of what menswear is and should be. A bigger part of that this year was paying even more attention to creating gender-fluid styles done with more polished looks. On trend for what consumers are increasingly asking for especially in younger markets. Edwina Kulego, Vice President of PROJECT said, “PROJECT NY is like a lens into today’s cultural landscape, it will shine a light on prominent brands across a broad range of categories including denim, outerwear, contemporary streetwear, footwear, and traditional menswear. The diversity in gender-fluid fashion continues to be a highlight for retailers and we are excited to usher in the latest brands within that realm.”
About Informa Markets Fashion
PROJECT New York is produced by Informa Markets Fashion, which also stages other worldwide fashion trade events including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. Informa Markets Fashion connects and supports companies within the fashion ecosystem – fostering innovation and driving creativity year-round.