PROJECT New York: What’s New Now

In an intimate setting at the Iron23 building in midtown Manhattan, PROJECT New York returns for another edition. The show features a perfectly curated selection of men’s and gender-fluid apparel, footwear, and accessory brands. With a contemporary direction PROJECT New York highlight brands and designers that showcase just how creative and innovative menswear has become in the market. The show is expected to attract top buyers and retailers such as Dover Street Market, Kith and Hatchet Supply. The community of brands at PROJECT New York represents what’s new and now in fashion.

Featured image: Isabel Benenato sweater knit vest.

Design and Style Report Image, two men dressed in casual designer clothes.
John Carl Yates and Creative Director Mister Middleton
Design and Style Report Image, camel colored draped neck top
John Carl Yates gender fluid top
Design and Style Report Image, three men standing together at PROJECT New York show
Design and Style Report Image, multicolored shirts and printed shorts on garment rack
d.RT colorful selections
Design and Style Report Image, man in red and black buffalo check shirt holding hoodie in front of garment racks at PROJECT New York.
ONE 432
Design and Style Report Image, sweat shirt with large embroidered flower at PROJECT New York
ONE 432 embroidery and applique top

Not Like Everyone Else

Conformity is not a word that this year’s crop of brands decided to use. Whether they leaned towards classic casuals, athletic influences, notes of tailored aesthetics and a lot in between, designers and their teams forged their own paths. While it wasn’t a design free for all, brands chose colors, unexpected details and silhouettes to make their own definition of what menswear is and should be. A bigger part of that this year was paying even more attention to creating gender-fluid styles done with more polished looks. On trend for what consumers are increasingly asking for especially in younger markets. Edwina Kulego, Vice President of PROJECT said, “PROJECT NY is like a lens into today’s cultural landscape, it will shine a light on prominent brands across a broad range of categories including denim, outerwear, contemporary streetwear, footwear, and traditional menswear. The diversity in gender-fluid fashion continues to be a highlight for retailers and we are excited to usher in the latest brands within that realm.”

Design and Style Report Image, off white cable knit long sleeve sweater
Undated classic fall sweater from Maxime Simoens Paris
Design and Style Report Image, colorful camo printed military duffle drawstring bags at PROJECT New York show
Ugly Ducklyn Co., from Broolyn
Design and Style Report Image, women in printed puffer mini vest standing in front of puffer coats
Designer Natalie Brown of NMB New York
Design and Style Report Image, outdoor camping equipment at PROJECT New York show
Snow Peak – outdoor lifestyle
Design and Style Report Image, woman in cream colored denim outfit with flowers standing in front of booth at PROJECT New York show
Design and Style Report Image, brightly colored puffer jackets at PROJECT New York
Popular bubble jacket style these from Sundek
Design and Style Report Image, model in avant garde sweater knit
Innovative design from Bulan at the opening night event at The Skylark

About Informa Markets Fashion

PROJECT New York is produced by Informa Markets Fashion, which also stages other worldwide fashion trade events including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. Informa Markets Fashion connects and supports companies within the fashion ecosystem – fostering innovation and driving creativity year-round.

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